Following the steps of Balenciaga, Prada or Thom Browne, maison Valentino is launching the first virtual collection with six designs.
This first capsule collection has mini-dresses, jumpsuits, blouses, t-shirts, jeans and bermudas for men and women.
See bellow the styles:
As for PUMA, they’re expanding their presence in the metaverse with a reinvented omnichannel, where the digital meets the physical. In this platform called Black Station, customers can see and buy exclusive digital collectibles that can be exchanged for real sneakers.
The biggest advantage is that customer are not only able to explore these worlds, but gain access to never-before-seen phygital footwear.
According to Fashion Network, the first shoe release will be the Fast-RB, which features four "ideally placed nitro pods and three PWRPlates, providing a unique bouncy running feel unlike any other on the market."
Throughout Black Station 2, Puma Pass NFT holders will be able to purchase collectibles tied to their “to-be-produced” physical product, as well as collectible digital NFTs.
In our view, it's fair to say: great things are happening!